The City of Rochester has one main logo.  The logo files can be found below.  If you are seeking the AI file, please contact Jenna Bowman using the contact information to the right. 

All departments have either a standard or unique logo.  If you are in need of a departmental logo, please connect with a department representative.

Primary Logo - Stacked - With Minnesota

Primary Logo - Horizontal - With Minnesota

Primary Logo - Stacked 

Primary Logo - Horizontal 

View a one-page overview on brand usage. 

If you are using the City of Rochester logo, you must comply with all of the following rules when using a logo:

• Logos may not be used in any confusing way
  • Vendors may not use the logos to advertise the City of Rochester on websites and promotional pieces without permission from the City of Rochester
  • No logo may be used in any way that mischaracterizes any relationship between you and the City of Rochester
• The City of Rochester main logo and departmental logos are distinctive, designed pieces of graphic artwork. The following usage guidelines must be followed:
  • Do not modify or alter the logos (examples below)
    • Do not change scale, skew or rotate any logo
    • Do not change the design of any logo
    • Do not change or vary the colors of any logo, except to the colors provided in the files above
    • Avoid screening logo to less than 100%
    • Do not shrink any logo to less than 1” in width
    • Do not combine a logo with any other design, trademark, graphic, text, or other elements, including your name, any trademarks, or any generic terms
    • No other design, trademark, text, graphic, or other elements may be placed closer to a logo without first meeting the clear space requirements found in the City of Rochester's Brand Guideline One Pager 
    • Logos may only be placed on solid backgrounds (preferably bright white) unless approved by the City of Rochester, and not over an image or pattern, and no artistic effects (such as drop-shadows) may be applied (no exceptions)

No logo may be used or displayed in any of the following ways:

• In any manner that, in the sole discretion of the City of Rochester, discredits the City of Rochester or tarnishes its reputation and goodwill;
• In any manner that infringes, dilutes, depreciates the value, or impairs the rights of the City of Rochester in the logos;
• In any manner that is false or misleading;
• In connection with any pornography, illegal activities, or other materials that are defamatory, libelous, obscene, or otherwise objectionable;
• In any manner that violates the trademarks, copyright, or any other intellectual property rights of others;
• In any manner that violates any law, regulations, or other public policy;
• In any manner as part of the name of a product or service of a company other than the City of Rochester.